Inspired by the world of the social networks, apps and web icons, 21 specialcharacters are born, each one with its own personality, style and attitude. In an increasingly globalized and connected world, where men have become almost spectators, a virtual universe grows and evolves. THE GKRS® are the modern avatars of our being digital, they embody the most striking aspects of the web becoming the protagonists. Each character has got its own soul and interacts with others with a new slang, synthetic and quick, understandable by everyone who wish to share its magic. THE GKRS® are iconographic beings that reflect the world wide web, they are connected together by the common "sharing" spirit, and this spirit give life to their world.
THE GKRS® use a web slang (fast, easy) to talk with each other , it is the language of the network which by nature must be fast, smart, concise as a Twitter post. This particularity makes the scenario from the point of view creative very large, both from the point of view of graphics but especially by the communication side.
Just some samples:
GR8 - Great
LOL - Laughing Out Loud
OMG - Oh My God
WTF - What The F***
Our characters give a spontaneous sense of novelty to children and adults. Their colours, sympathy and freshness have a really unique impact on anyone who comes in contact with them. The curiosity generated and the immediateness in identifying with the characters makes the brand unique. Let yourself be "surprised" by them! THE GKRS® is also digital entertainment. Currently there four apps games available online for free, either for Apple or Android devices.